Consumer Preferences, Seasonal Peaks, and Retail Playbook

Eco Diyas: Consumer Preferences, Seasonal Peaks, and Retail Playbook

Understand who buys eco diyas, why, and when. This report analyzes consumer motivations—sustainability, spiritual purity, gifting appeal—and quantifies seasonality across Diwali, Navratri, Kartik Purnima, and housewarming/temple events. We test price elasticity by pack sizes (6/12/24/50/100), wick types, scent variants, and gift-ready packaging. Retail audit findings compare general trade, puja stores, modern retail, and online marketplaces, with shelf-merchandising recommendations, POS toolkits, and cross-sell ideas (incense, kumkum, camphor).

A digital GTM chapter outlines audience cohorts, creative hooks, and festival calendars to front-load demand. Ops guidance covers production smoothing to avoid stockouts, freshness/finish QA, and protective packaging for last-mile delivery. The sustainability section frames biodegradable claims responsibly, aligning with certifications and avoiding greenwashing. A city-tier prioritization matrix ranks launch clusters by festival intensity, logistics feasibility, and influencer density. Templates include retailer pitch decks, bundle logic, and a 10-week countdown playbook to peak season.